Case Western Reserve University invites applications and nominations for the position of Director of Recruitment and Strategic Initiatives. CWRU is a leading independent research institution with an undergraduate population of over 5,100 and a total student population of over 11,300, representing every state and 91 countries. With more than 100,000 alumni, all in the Case Western Reserve community are dedicated to living out the university’s ethos: think beyond the possible. Case Western Reserve University “aims to be recognized internationally as an institution that imagines and influences the future.”
The Director of Recruitment & Strategic Initiatives will join an intentionally collaboratively configured six-person leadership team responsible for the vision of enrollment management, and is directly in charge of strategic enrollment planning, program development, student recruitment initiatives, and evaluation of recruitment programs. Reporting to Rick Bischoff, Vice President for Enrollment Management, the Director has constant interaction and collaborates with the offices of Undergraduate Admission, University Financial Aid, First Year Experience and Family Programs and Enrollment Operations to monitor the execution of their activities and ensure that they are focused on meeting enrollment goals. This position carries operational oversight to implement strategically planned adjustments in resources, workflow and staffing. The Director also directly supervises the Enrollment Management Strategic Marketing staff and provides direct supervision to three professional associate director and assistant director positions within enrollment management. The successful candidate will embrace ambiguity, celebrate complexity, thrive on competition, embrace diversity in the broadest sense and support integrity above all else.
The Director will advise the Vice President of matters related to public relations, image and enrollment trends. They will participate in institutional planning and policy development around enrollment and student retention, and will work closely with internal and external constituencies. In addition, the Director will provide direction and leadership for all aspects of student recruitment programs and initiatives, along with developing and implementing growth strategies for CWRU programs to foster optimal enrollment of qualified students.
The successful candidate will proactively develop and execute communication strategies for a variety of market segments that address prospective students, program and enrollment inquiries, and application processes in concert with the Vice President. They will provide leadership to strategic marketing staff in the development of integrated, large scale, long-term recruitment campaigns addressing every level of the student life cycle on behalf of enrollment management. In addition, they will serve as the public relations liaison and primary contact for all key strategic external recruitment partners to include managing large projects. The Director will assist in recruitment activities including conducting interviews on campus, traveling domestically and abroad as needed, and participating in on campus recruitment programs.
Qualifications and qualities
The successful candidate will demonstrate a sophisticated understanding of enrollment strategies, market, and demographic research and a required knowledge of the use of technology in recruitment. They will provide innovative guidance in recruitment strategies including prospective student management, marketing, and targeted recruitment efforts. Technical understanding of print production, website development and maintenance, database management, statistical data interpretation and application of state of the art information technology as applied to recruitment programs is desired. An ability to demonstrate facile understanding of complexity, scale and nuance in the field of admission and enrollment management is required, along with notable experience in hiring and managing staff up and down the organization.
A collaborative team player, the Director should have the ability to work with tact, diplomacy, emotional intelligence and humor in a high stress, complex and deadline-driven environment, doing so with sensitivity to the multiple ways in which CWRU thinks about diversity in the undergraduate student body. The successful candidate will be nimble and imaginative.
At least ten years of progressive experience in admission or a related field is required. Professional work experience in admissions and financial aid is strongly preferred; as is experience working with undergraduate admissions CRM (Experience with Slate is a plus). Ability to work in a fast-paced, goal driven, collaborative environment is a must. Self-deprecation, modesty and a sense of humor are huge pluses. A Bachelor’s degree is required; Master’s degree is strongly preferred.
Led by President Barbara R. Snyder since 2007, Case Western Reserve University is ranked 37th among national universities, 42nd best values, and 1st in Ohio (U.S. News & World Report, 2016). CWRU is also ranked 12th among colleges that contribute to the national good (The Washington Monthly, 2015). An institution on the move, CWRU’s enrollment success can be measured in several notable ways: applications eclipsed 25,000 this year, up from 7,500 in 2009; there is an increasing diversity within the applicant pool; and the institution embraces a need aware admission policy with an ability to meet full need of all accepted applicants. Applications have increased at a rate greater than any other American Association of Universities private university since 2009. Average SATs of enrolled students have increased 80 points since 2009 and the admit rate has dropped from 70% to 35%. We’re not done. We seek a candidate with the ability to amplify these results in the years ahead.
Case Western Reserve University is located in Cleveland, Ohio, in University Circle which is a 500-acre, park-like home of more than 40 cultural, medical, educational, religious, and social service institutions. CWRU holds membership in the Association of American Universities, an international organization that includes the top American research institutions.
The CWRU history is a rich and fascinating story of Western Reserve College, 1826, and Case School of Applied Science, 1880, collaborating, relocating, creating the beginnings of University Circle, and finally merging into a university federation in 1967, worthy of national distinction. As a complete university in 1992, Case Western Reserve University immediately became a leading institution for academics and research, as well as one of the nation’s top-ranked universities. Today the university thrives on collaboration across academic and administrative divisions and partnerships with dozens of other institutions, including its neighbors in University Circle.
The university has a long history of embracing diversity. A stop on the underground railroad, the Cozad-Bates house sits today on the edge of campus as a reminder of University Circle’s place in history. Frederick Douglas gave the commencement address at Western Reserve College in 1854, believed to be the first university commencement address by a former slave. Today, CWRU embraces diversity in all forms and such efforts are central to the efforts of undergraduate admissions. The university has recently been recognized as a national leader in efforts to support a growing LGBT community.
Case Western Reserve University is now comprised of seven schools and one college: Case School of Engineering; College of Arts and Sciences; Frances Payne Bolton School of Nursing; Jack, Joseph and Morton Mandel School of Applied Social Sciences; School of Dental Medicine; School of Law; School of Medicine; and Weatherhead School of Management.
Renowned for research, Case Western Reserve students conduct groundbreaking work, starting in their first year on campus. From medicine to management, music to mathematics, faculty, staff and students inquire, explore, study and discover. They are driven to expand knowledge, deepen understanding and, when possible, contribute to the well-being of individuals, organizations and society at large.
Students can participate in a number of traditional programs and have over two hundred recognized student clubs and organizations in which to engage. As Spartans, student athletes participate in 17 NCAA Division III sports.
Located in the vibrant neighborhood of University Circle, just minutes from downtown Cleveland, CWRU is surrounded by more than 50 arts, cultural, educational, health and human service institutions. Case Western Reserve University is the only independent, research-oriented university in a region bounded by Pittsburgh and Rochester on the east, Nashville on the south, and Chicago on the west. From its first-rate museums and outstanding destinations - Cleveland Orchestra at Severance Hall, Cleveland Museum of Art, Cleveland Botanical Garden, Museum of Contemporary Art Cleveland or Cleveland Museum of Natural History, to name a few - to its professional sports teams, to its nearby neighborhoods for shopping and dining (Little Italy, Cleveland Heights and Shaker Heights), Cleveland is an exciting place to live, work and play. Dozens of the country’s best medical centers are located in Cleveland, including Cleveland Clinic, MetroHealth and University Hospitals of Cleveland. Find out what Case Western Reserve University considers as the top ten things to do in Cleveland.
Napier Executive Search is assisting Case Western Reserve University to find the Director of Recruitment and Strategic Initiatives. To arrange for a confidential conversation or to nominate a candidate for this position, please contact Mary Napier (Mary.Napier@napiersearch.com) or Robin Reynders (Robin.Reynders@napiersearch.com). To apply, please send a resume, a detailed letter of interest, and contact information for three professional references by email to: CWRU@napiersearch.com. For assurance of full consideration, please submit application materials no later than March 17. Resumes will be reviewed until the position is filled. All applications and nominations will be considered confidential and notice will be given before references are contacted.
In employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply.