Roger Williams University, located on the coast of Bristol, Rhode Island is a forward-thinking private university with 45 undergraduate majors spanning the liberal arts and the professions, where students become community-minded citizens through project-based, experiential learning. With small classes, direct access to faculty and boundless opportunity for real-world projects, RWU students develop the ability to think critically while simultaneously building the practical skills that today's employers demand. In the four years since launching its signature Affordable Excellence initiative, the University has established itself as a leader in American higher education by confronting the most pressing issues facing students and families - increasing costs that limit access to college, rising debt and the job readiness of graduates. In addition to its 4,000 undergraduates, RWU is home to more than a dozen graduate programs, a thriving School of Continuing Studies based in Providence, as well as Rhode Island's only law school.
RWU invites nominations and applications for the position of Vice President for Enrollment Management and Marketing to provide leadership and vision in the areas of Undergraduate Admission, Graduate Admission, Marketing Communications and Financial Aid.
The University seeks a creative and experienced leader with demonstrated success in enrollment management to serve as the University’s chief enrollment management and marketing officer. Reporting directly to the President as a member of the President’s executive staff, the Vice President for Enrollment Management and Marketing is the University’s chief strategist and manager of student recruitment. As such, the incumbent is a leader in the formulation and administration of University policies and procedures as they relate to enrollment and marketing, and also collaborates with the executive staff in planning the long and short-range goals for the University.
ESSENTIAL FUNCTIONS, PRIORITIES and OPPORTUNITIES
At such a diverse and complex institution, the strategic enrollment leader will be asked to be collaborative, open and nimble enough to assist the university in achieving enrollment goals by truly managing and shaping the class. All levels of the prospective student pipeline should be analyzed in a way that the resulting class meets enrollment goals which maximize the academic programs, engages the campus community in effective marketing and outreach, and reaches for students who desire and contribute to the overall strength of Roger Williams University. Therefore, the following are essential functions, priorities and opportunities specific to this role:
Enrollment Leadership, Data Analysis and Strategic Planning:
● Lead an institutional approach to enrollment management in collaboration with the Roger Williams University community;
● Utilize long-term and short-term data, relevant publications, and the University’s resources in developing and promoting comprehensive strategic enrollment and marketing plans;
● Lead the division in the use of data in making informed decisions and implementing best practices within each unit;
● Utilize and develop models and projections to assist with institutional planning and budgeting;
● Actively participate in institution-wide strategic planning and lead the division in developing cohesive strategic plans with supporting tactical efforts;
● Guide University conversations regarding enrollment issues and trade-offs;
● Oversee and evaluate the strategic allocation of financial aid and leveraging policies to shape the incoming class, achieve net revenue goals and support the university’s enrollment goals;
● Oversee the division budget; aligning resources to meet short and long term goals, assuring prudent and best value spending;
● Provide overall strategic leadership for the recruitment and admission of undergraduate and graduate students;
● Function as liaison to internal and external constituencies, including the University’s Board of Trustees.
Achieve Enrollment Goals:
● Establish, articulate and meet enrollment goals by program and population;
● Increase the diversity of the incoming classes;
● Enhance recruitment of undergraduate transfer students;
● Identify the market demand for graduate programs and increase graduate enrollment;
● Strengthen international recruitment for both undergraduate and graduate students;
● Enhance Summer School enrollments;
● Expand domestic geographic markets.
● Promote campus-wide consistency in marketing and brand building to attract students, promote student retention efforts, and correspond with alumni and the wider community;
● Capitalize on the University strengths and initiatives in marketing the institution to prospective students, families and influencers;
● Lead the team in developing and executing strategic marketing & communication plans which appropriately reflect the strengths of the University, the information relevant and necessary to inform and influence prospective students, and identify and target the appropriate audience for the various academic offerings of the University;
● Engage with a nimble culture that prioritizes the sharing of information, leveraging of content across multiple distribution channels and a celebration of recent accomplishments;
● Lead the design, delivery and promotion of technology, tools & templates which support the community in their work while maintaining and enhancing Roger Williams University’s brand and promotional messaging;
● Leverage marketing and institutional data to guide marketing decisions, sharing this information transparently with partners across the University community;
● Develop content knowledge among team members to support assertive and marketing, editorial and public affairs and media relations;
● As a member of the University’s crisis management team, offer guidance in crisis management strategies and protocols;
● Promote the use of a variety of media for recruitment, including web-based technologies and other innovative strategies, events, and projects designed to attract new students from traditional and nontraditional audiences by building on the strengths of others and taking calculated risks.
● Develop and enhance partnerships with faculty, staff and others on and off campus to foster collaborations, improve relationships and facilitate decision-making and development of business practices;
● Lead targeted, strategic recruitment efforts aimed at specific academic programs and departments; communicate and plan with deans and faculty regarding enrollment goals and capacity;
● Solicit input from faculty on admission standards, academic program highlights, and faculty accomplishments;
● Collaborate with the School of Continuing Studies (SCS) to share resources, support mutual goals, and overtly design on-ramps from SCS program to traditional undergraduate and graduate programs;
● Actively work to assure the division’s best reputation within and outside of the University, listening closely to feedback and guiding the implementation of practices to improve reputations.
Leadership and Staff Development:
● Evaluate and develop a clear and effective organizational structure for the division, revising the structure, as necessary, to reflect changes within the University, with an evolving marketplace and in the implementation of technology;
● Inspire, teach and mentor staff members;
● Provide calm, positive leadership through change, guiding staff through necessary evolutions while providing security and stability;
● Supervise, evaluate, and make recommendations regarding division personnel;
● Develop opportunities to increase the skill and competence of the team, encouraging staff growth;
● Design and cultivate a succession plan within each unit to assure continuity and expertise;
● Continue to make collaboration and customer service a priority;
● Model collaborative and inclusive decision-making;
● Further develop a culture of sharing and transparency;
● Lead by example.
● Evaluate and recommend tools and technology to enhance enrollment operations and inform marketing initiatives;
● Improve enrollment business systems, including document process and imaging, file reading;
● Evaluate existing technology and information systems and introduce ideas on using new media, social media and digital media.
Successful performance of this position demands consistent demonstration of the following uncompromised performance characteristics:
· Honesty and Integrity
· Willingness to collaborate across Divisions
· Analytical acumen
· Organizational savvy
· Willing to continuously learn
· Embraces continuous quality improvement, personally and organizationally
· Committed to university success
In addition, the successful candidate will demonstrate the abilities to work effectively with others, foster relationships on and off campus that will enhance the university’s recruitment efforts, and provide inspirational leadership to members of the division. Possessing strong verbal and written communication skills, s/he will exhibit versatility and flexibility in problem-solving, as well as an acumen for evaluating technology solutions.
Candidates should ideally have ten plus years of progressive experience within an enrollment division, with at least five years in a senior supervisory role. S/he must have a demonstrated record of successful leadership experience, along with proven expertise in the areas of admissions, financial aid, recruitment and retention, and marketing. Familiarity with local, state and federal laws and regulations related to financial aid and student affairs is desired. Candidates must possess a bachelor’s degree from an accredited college or university; an advanced degree is preferred.
ROGER WILLIAMS UNIVERSITY
Roger Williams University is a progressive, student-centered institution with an emerging national reputation for its academic programs and its forward-looking theme, Roger’s Revolution. US News and World Report places RWU among the top ten baccalaureate colleges in the North region. As one of the fastest growing universities in the Northeast, it offers more than 45 undergraduate majors, 11 master’s degree programs, and the J.D. degree. RWU serves 3,875 undergraduates, 741 graduate, law and professional students and approximately 600 continuing studies students in eight schools and colleges: Feinstein College of Arts and Sciences; School of Architecture; Art and Historic Preservation; Gabelli School of Business, School of Education; School of Justice Studies; School of Continuing Studies; and the Roger Williams University School of Law.
In addition to the School of Law, particularly notable distinctive programs include Marine Science, Architecture, Construction Management, and Historic Preservation. The University offers many opportunities for experiential and co-curricular learning, and all academic and administrative areas are supported by modern technology. The Academic Computing Center and its satellite labs provide access to hardware, software, networked workstations, laser printers, scanners and an assortment of internet resources and knowledgeable staff. The University library consists of three separate facilities: the main University Library, and the Architecture and Law Libraries. The Center for Academic Success offers tutoring in writing, mathematics, and other core learning areas, Roger Williams offers a theatre program in London, and art and architecture program in Florence, and access to over 42 other programs across the disciplines to encourage
s all students to study abroad. Students also have the opportunity to participate in a variety of special programs, including faculty research, service learning, the honors program, the SOAR leadership training program, ROTC, internships and other opportunities.
With our unique Samsung Initiative (http://pdq.rwu.edu/news/university-samsung-partner-groundbreaking-ed-tech-initiative) Roger Williams University is on the leading edge of using cloud-sourced technology in the classroom.
Roger Williams University is an invited member of the New American Colleges and Universities consortium (http://newamericancolleges.org/), a group of institutions committed to the integration of liberal education, professional studies, and civic engagement.
BRISTOL, RHODE ISLAND
Steeped in a rich history that spans three centuries, Bristol, Rhode Island is a quintessential New England waterfront town, with many handsome homes built in the 1700s and 1800s, some designed by noted architect Russell Warren, gracing the tree-lined streets. The town center is listed on the National Register of Historic Places and with its unwavering commitment to preservation, Bristol continues to maintain the picture-perfect charm of a historic port town with a well-preserved waterfront district. Bristol holds the distinction of having the oldest, continuous Fourth of July Celebration in America. Located on a peninsula between Narragansett and Mount Hope Bays, Bristol is about 12 miles southeast of Providence and 12 miles north of Newport, with direct bus service from the campus to both cities. The Amtrak train station in Providence is two blocks from the main bus stop, and the state airport is a 35-minute drive from campus. Boston is just one hour drive away and New York City just a three-hour drive. For more information about the area, visit: http://rwu.edu/campus-life/campus-beyond/explore-area.
TO APPLY OR NOMINATE CANDIDATES
Napier Executive Search is assisting Roger Williams University with this search for a Vice President for Enrollment and Marketing. If you wish to have a confidential conversation about this opportunity or submit nominations, please contact Mary Napier at email@example.com or Laura Robinson at firstname.lastname@example.org. Interested candidates should submit a current resume along with a cover letter directly expressing interest in the position and in Roger Williams, as well as sharing qualifications for the position to email@example.com. Candidates should also provide the names and contact information for at least three references. References will not be contacted without permission. Materials should be received by October 7. The preferred start date is early summer 2017.
Roger Williams University is an Equal Employment Opportunity Employer committed to inclusive excellence and encourages applications from underrepresented populations.
For information on our Non-discrimination and Title IX policy, contact the department of human resources.